Hello Darling’s new look

We were so excited to help our good friend and amazing Chicago based floral and event designer, Natalie Walsh of Hello Darling, to give their website a little facelift.

Natalie wanted to lighten up the site from the former chocolate brown background to a more sweet and soft color wash. We had so much fun playing with watercolor for this project, and enjoyed the chance to get away from the computer for a bit to mix and blend in our studio. It took a little while to perfect the peach and burgundy color washes for the background of the site and logo (thank goodness we could adjust on screen!) but think the end result is so pretty- we’re so happy with the result!

The burgundy wash within Hello Darling’s current logo- the result is a soft gradient from left to right.

Pretty peach and yellow watercolor

This entry was posted on Wednesday, December 12th, 2012 at 8:14 am and is filed under color, Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.