The Bespoke Process | Sarah Drake Designs
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1

Brand Development

The way you present your business tells your brand story.

Your values, your passion, and your why.

We help you tell this story by thoughtfully listening, learning, and exploring what makes your business stand out.

2

Consultation / Value Exploration

We think your business values are the most important touchpoint for you to share your brand story.

Whether you need help uncovering them, or are very clear on your brand values, these guide us to develop visuals that communicate your brand story aesthetic to your customers.

Within our conversation, ideas are generated from your business values that Sarah turns into an original visual interpretation that is consistent throughout your customer’s experience with you.

3

Ideation

The process of developing your logo and brand aesthetic is different for each project, and we customize the experience to you individually, based on what we discover in our conversations.

Sarah has a knack for listening, connecting, and creating design materials that communicate your brand in a clean, beautiful, and concise way.

4

Presentation

We’ll show you three directions for your logo via online pdf.

This is our opportunity to decide what direction to go in, listen to your feedback, and learn how to make it even better!

Sarah takes your feedback and presents final options for your consideration, fine tuning the colors, fonts, marks, and patterns to share your brand story beautifully.

5

Package

When the process is complete, you’ll receive an organized folder that includes all the files you could ever need: logos in every color and file type, coded colors for website development and print, fonts, and templates for all the files you’ll be needing to express your brand consistently every time.

6

Reviews

Hear what it’s like to work together!

Ready to get started? See which option is right for your business!

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