Today is a special day, the last day of 2010. I love the new year- new beginnings, a chance to rid yourself of things that aren't working anymore. I was proud of the growth of the company and myself this year, and learned to streamline and be honest about change, no matter how hard those changes sometimes are. The hardest thing I did this year was start to let go of things that no longer serve me- I feel I've only scratched the surface, but just knowing that I have the ability was certainly an accomplishment. Certainly, all I do personally helps the company grow as well. Margie and I worked so hard this year that we really never took the time to take note of the accomplishments, and that proved to be a serious downfall. Never do that! Take the time to relax and enjoy the work you do. Be serious about celebrating! One of the best decisions of the company this year was hiring a marketing director. She has taught us to really look at the strengths and weaknesses of the company and encouraged us to focus on our biggest strength: designing custom invitations and monograms for couples. We know how to listen to what couples want, and can take their ideas, and design finished work with our signature clean and classic style.
What a revelation it was, learning to rely on the wisdom of those around us- In 2011 I want to do more of this: meet more people who are committed to bringing their best business to the table. And learn more from them. See our collaboration with Jubilee Events here and our collaboration with Fleur and Simply Jessie here. I was excited to be part of the Wedding Salon this year, and the Oak Street bridal walk, two new shows for us, which put us in front of more brides. These came about after we realized the NY Gift show was not the place for us this year. Sometimes, realizing what you are not, helps you figure out who you are. We also figured out an awesome way to display our invites in a small space!
Our biggest project this year: we launched a gift registry, where we create custom designed art for linens, ceramics and fine china. With the registry came our new website, and though it never seems finished, we love it's new cleaner format and white background. I'm especially in love with Margie's line drawings of our monogram collection!
I hope that this year brings new adventures to you and most importantly, you get rid of that which does not serve you any longer. Happy New Year!