When our clients choose custom printing, we ALWAYS check the colors that we print on press, as it's happening, to ensure that the color actually looks like it should. Sometimes, a large square of ink color chosen from a Pantone book can look completely different in the fine lines of text. Or maybe the color of the paper affects the ink in a way that might be undesirable. Whatever the potential outcome, we don't want any surprises when it comes to our custom invitation jobs, so when schedule with our printers a time to come press check the ink. Luckily, our printers keep normal business hours- in working with larger printers in previous jobs, we've been known to be on press in the middle of the night! We work with the best, so the color is usually perfect when we get there. Sometimes, we might request a heavier hit, or lighter coverage. Or, in certain cases, ask the press person to wash the press for a completely different color if it just doesn't look like the swatch. Here is Nick - amazing with color, that Nick - working on a custom peach and navy invitation job.
The plate, ready for peach ink.
Once the peach is printed on all the sheets, we discuss the navy ink. I want it to match this paper, not going too dark as to appear black, but a perfect navy.