It was pretty great to see one of our custom weddings featured on Snippet and Ink this week. Shot by Simply Jessie, and designed by Estera Events, this beautiful Marin County wedding was held in the bride's childhood home with Mt. Tam as the backdrop. When Hilary from Estera Events let us know that Haley and Riley wanted to speak with us about their California wedding, we knew that it was right fit when we heard a bit about the couple and their design sensibilities. Haley and I spoke over the phone for the first time just about one year before her wedding, and that's where I got to learn more about her style: understated, clean, simple. It became apparent through our talks that Mount Tamalpais should be the focus. The view from their backyard was one of the many reasons they wanted to be married at home, and their love of the outdoors made it a design that just made sense.
The save the date was where our creative efforts were focused, as this would set the tone for the entire suite of paper products. She sent me some graphics to share her aesthetic, and had a clear sense of what she wanted, which really just makes my job that much easier. Then, we got to work with the initial reaction, to see if we were on the right track.
After this point, Haley reminded us her love of yellow, even stating she thought it could be her "signature color" So, we thought the simplicity of yellow and white would be even more striking, and tried all of the designs in that palette:
From there, it was easy for Haley and Riley to see where they should go: the most simple of the texts. When laying out the text, I actually did a version I would have done for my own wedding, and that was the version they chose- simple wins:
It really set the tone for the day-