Most of my favorite things and people are right here on the Earth. So why don't we do all we can to protect it? I think many small businesses are doing a great job of producing locally, and so many people I know are conscious about where their products come from.
Did you know that world consumption of paper has actually grown 400 percent in the last 40 years? Now nearly 4 billion trees or 35 percent of the total trees cut around the world are used in paper industries on every continent. I can't find exact reasons why, but I would guess it has to do with consumerism. We now create a lot more products that are housed in paper and rely on shipping so much more than we did 40 years ago. Though many cardboard boxes are made from recycled paper, you've still got the labels, the packing slips and the paper that protects your products from damage in shipment.
If you're curious, this article in the Economist shows how many trees per day per person we chop down.
So, how does a company that produces a lot of paper products handle this? Use recycled or renewable resources is the best practice. There is paper made from bamboo, and 100% post consumer paper. But my favorite is cotton paper- Lettra and Savoy papers are our number one go to for most of printing and custom wedding invitations. That means they are 100% cotton made from recycled cotton fibers from the New York garment industry. So resources like water aren't being wasted to create the cotton. This is cotton that would get swept in the trash, had it not found this use. But that's not only a really great bonus of using cotton paper, it's actually really luxurious as well. Super soft and textured. Ultra thick weights of up to 236lb. Matching cotton envelopes that feel super high end. So pretty much a win-win.
Here are some of my favorite invites using 100% cotton stock:
Thank you to Julia Franzosa for the images above (minus the yellow poppy- that one from my phone)