The value of Connection (or how Scent made "Sense") – Sarah Drake Design
Shopping Basket

The value of Connection (or how Scent made "Sense")

September 14, 2018 | 0 comments

A few of you have asked me if I'm still doing wedding invitations. And the answer is YES. Weddings are the heart of my business, what got me started 13 years ago. But there is a deeper reason I create wedding invitations. About 6 years back, before the struggle of what to create next, I had reorganized my business to define its values. This was mainly an internal process, but it was essential in helping me make decisions. As a creative person, luckily, but also sometimes, a distraction, ideas are always coming. New directions, products, etc. But not all of them are worth time, effort or energy (silk screened underwear? um, no), so I had to develop a system to decide where they fit in to Sarah Drake Design.

Taking a day to get them out, I wrote all of the ideas on tiny pieces of colored paper and stared at them for awhile, realizing that they fell into three groups, and reorganized them into post-its into 3 different colors.

(the blurred ones are projects to come, you'll have to wait for those!)

The three categories they fell into became my company values: Connection, Craftsmanship, Growth. I see them as stages. The first being Why-Connection. It's all I really want to do - connect you to places, people, our pasts and memories. I do that by creating products that connect people to each other (wedding invitations), their history and families (crests and monograms), and their homes (china, linen). 

Second is How - Craftsmanship, how they translate into products you can see, feel, use and connect with. Third - Growth. How to grow with these ideas for a sustainable long term business.

Since my "why" is connection, it totally made sense three years ago, sitting on the beach, journaling furiously about what was next for my business and I heard "scent" it only took me a minute to see how it would work as the next product for my business. Scent is a strong connection to people, places, our memories and our pasts.


Have you ever caught a whiff of a strangers perfume walking down a crowded street and suddenly you're transported back to that first slow dance with your high school crush? Or you're driving home from the beach, windows open and you're back in your grandmother's rose garden, listening to her instruct you how best to prune the roses? Or you pass by a restaurant and the scent of garlic fondly reminds you of your mom's famous garlic bread and takes you back to those family bbqs, surrounded by friends and family.

That's why I knew I had to make the scent for 735 Flora Vista. My contribution. It had to connect you to the people of El Salvador. 

I had only my precious half ounce oils from France, and loved mixing and recording the combinations I made in my notebook, noticing how galbanum overtook everything, and geranium was too strong. I took my little vials everywhere I went, noting the preferences of anyone who would smell them. And finally landed on the right combination to connect you to El Salvador: The warm honeyed scent of the golden trumpet that grows everywhere (mimosa), the fresh white flower of gardenia (jasmine) and the crisp spiciness to give it a complexity and edge (neroli). The hibiscus and honey also add a bit to the scent, rounding out the smell to a fresh floral, light and subtle on your skin.

Finding the oils here to recreate the scent in mass proved to be a weeks long process. Who knew there were three different types of jasmine and gardenia oil doesn't smell like gardenia? My collection of scents was growing by the day as I ordered little vials to find the right honey smell to bring you to El Salvador. Turns out the scent I was searching for wasn't honey at all, but acacia. This process was fun and frustrating at times, trial and error, and I picked up fun scents along the way, grapefruit and seaweed, sandalwood and bergamot. 

Because the scent is crafted from natural ingredients, it doesn't stay on your skin all day like an eau de parfum would. (alcohol is added to those to aid longevity) It's designed to transport you during your moment of connection in the mirror, during your skincare routine, and moments after; up to an hour if you don't layer other products on top of it. 

When you pick up your bottle of 735 Flora Vista , I'd love to hear if the scent connects you to the people of El Salvador, or maybe something or somewhere else?




Leave a comment

Your email addresss will not be published. Required fields are marked *

Please note, comments must be approved before they are published

Keep up to date on events, special announcements, and news


2010 calendar 826CHI afternoon of bridal luxury alternate boutineer Amazing Wedding Cakes anthropologie antique bottle centerpieces apple pie recipe art art museum wedding aspen tree invitations at home authentic design inspiration b corporation beach Behind the Scenes Bella Umbrella best apple pie recipe best corporate gifts best margarita recipe best midwest wedding vendors best online wedding invitations best toffee recipe best wedding blog best wedding gift Big Basin Big sur bird design birds black and white invitation black and white invitations blind stamp blue wedding invitations book lined envelopes booklet inviations botanical calendar botanical invitations branding bridal shower theme budget friendly wedding centerpieces butterfly notecard butterfly place cards cake girls calendar California California Road Trip calla lily invitation calligraphy calling cards candle paper wraps Capitola Carla Ten Eyck & Co. casa covarrubius casa covarruubius casual centerpieces for weddings Causemetics cherry blossom wedding invitation Chiacgo chicago Chicago band Chicago Bridal Event chicago corporate invitations Chicago Custom Wedding chicago custom wedding invitation chicago custom wedding invitations chicago designer chicago event planner chicago florist chicago graphic designers chicago invitation designer chicago invitations chicago letterpress invitations chicago logo design chicago monogram designer chicago museum wedding chicago stationery store chicago wedd Chicago Wedding chicago wedding events chicago wedding invitations chicago wedding planning chicago wedding registries chicago wedding registry chicago wedding retailer Chicago Wedding Shows Chicago Wedding Vendors chicago wedding workshops chicago weddings china painting clover and bee color palette Color Story color trends company values connecticut event planner conneticut photographers contest cool mom picks corporate gifts corporate invitations cotton paper coupon code couture correspondence creative retreat creativity custom bedding custom chandelier custom chicago invitations custom china custom cocktail napkins custom crest custom dishes custom envelope liner custom envelope liners custom gift registry custom gifts custom guest book custom handkerchief custom holiday cards custom holiday cards holiday plus save the date custom home custom invitations custom lighting custom linen custom linens custom logo custom monogram custom monograms custom plates custom postage stamps custom programs custom room design custom stamp custom stamps custom stationery custom stoneware custom thank you note custom thank you notes custom wax seals custom wedding dresses custom wedding invitation custom wedding invitations custom wedding invitations chicago cut and paste Datura: A Modern Garden design competition design process Desk Accessories Dessert Menu discount discount stationery DIY DIY holiday card Dove Grey Dr. Jazz and the New Orleans Sounds earth day edged invitations edged wedding invitations edging El Salvador elizabeth messina Elizabeth Porcher Jones Calligraphy embroidered linen napkins embroidered linens embroidered napkins embroidery engagement party ideas engagement party themes engraved invitations engraved wedding invitations entertaining equestrian invitation escort card escort cards estera events events jubilee Events Jubille fall color palettes fall colors fall fashion fall wedding themed table farmer's market fashion inspired wedding invitations favorites feather invitation feathers fine china first year anniversary flat printed invitations Flight thank you cards floral floral design floral wedding invitations flower calendar flower cocktail flower invitations flowers For Your Home free calendar free download wedding free holiday card free recipe cards free valentine's cards french inspired wedding fugi apples fuschia and peony Gala Cloths gethsemane gift guide gift registry gifts that give gifts that give back Give give back giving back grand opening invitations grass cake grass invitation grass wedding invitation green and gold green and grey invitations green wedding grey handkerchief handmade bouquets handmade dishware handmade movement handwritten invitations handwritten response cards heart invitaiton heart shaped invitations heart wedding invitation Heraldry and Crests holiday card download holiday cards holiday invitations holiday table ideas home decor honey crisp apples honeymoon spots horse invitations horseshoe hostess gifts how to how to hang china plates how to have a wedding in a pandemic how to holiday cards How to mail invitations how to order online wedding invitations how to set the table ice identity imagery inspiration inspiration board inspiration into design invitation design invitation giveaway invitation inspiration invitation retailer invitations invitations chicago Jennie Fresa & The Beauty Library Jubilee Events Karen Lindler Designs LA honeymoons lavender menu lavender place cards leaf impressions Legendary Chicago letter writing letterpress letterpress calling cards letterpress invitations letterpress journals letterpress note cards letterpress personalized stationery letterpress printer letterpress stationery letterpress wedding letterpress wedding invitation letterpress wedding invitations linen blanket linen care little book of letterpress locally grown peonies Logan Square logo design logos love letter invitation Love Letters love notes luggage tag menus luxury invites for less luxury wedding invitations MADELiNE Shoes marble invitations marbled wax Martha Stewart Weddings Meet the interns menu design menus for weddings merchandise mart mezcal mini journals monique lhuillier monogram monogram cake monogram collection monogram design monogram plates monogrammed china mothers day gifts mountain wedding Nachtmann nature navy invitations new antiquarians new invitation design new orleans new orleans wedding new year new years card New York Honeymoon Next non-alcoholic punch offset invitations online calendar online wedding invitations Orange & Blossom orange and brown orange and green order day of online order invitations online order menus online origami outdoor wedding outdoor weddings packaging design pandemic wedding paper flowers paper gifts paper goods Park Lane pattern pattern wedding invitations patterns with purpose peony bridal bouquet peony invitation peony invitations Perlis personalized dinnerware personalized gifts personalized holiday gifts personalized linen personalized menus personalized napkins personalized stationary personalized stationery personalized stationery for couples personalized wedding invitations photographs Photography picnic wedding pin in place of boutineer pink and gold wedding pink wedding ideas place card place cards placecards Poetic License Shoes Pommery Gold POP Champagne poppy invitations portraits Posh Paperie poster guest book press printable calendar program punch recipe purple and sage raspberry punch ravenswood art walk ravenswood artwalk real weddings Recipe recipe card download recycled wedding red registry retail invitations Riedel RM Champagne Weddings roadtrip honeymoons romantic table top rose garnish rose themed party rose water margarita rustic saints same sex ceremony same sex wedding chicago same sex wedding invitations San Fransisco event planner Santa Barbara santa barbara weddings sarah drake sarah drake company values Sarah Drake Design sarah drake invitations save the date save the dates scented candle Scottish invitations seasonal photos self care semi custom invitations set of three set table shadows shadows and sun silhouette leaf invitation silver ink silverware rules simple apple pie simple christmas Simple Indulgences somerset paper spring inspiration spring notecards spring wedding invitation stamps style me pretty style story Sucre Summer Berry Pudding Recipe summer color palettes sunlight Syrup Eddies table card table cards table etiquette Tabula Tua texture thank you notes thanksgiving paper craft thanksgiving pie thanksgiving place setting The Cornstalk Hotel the rose lady the scoop The White Dress by the Shore Tom Morlock tomatoes Twigs and Honey Uncategorized unique gifts unique save the date ideas upstate New York Weddings valentine card valentines cards Velvet Wedding Invitation vera wang vintage postcards vintage stamps vintage wedding invitations Violet Hour Weddings water color wedding invitations water for all watercolor crest watercolor emblem watercolor wedding invitations wax seals wedding wedding blog wedding blogs wedding boutineers wedding branding wedding cake wedding centerpieces wedding dresses wedding events wedding flowers wedding guides wedding invitation designer wedding invitations wedding logo wedding logos wedding menu wedding monograms wedding photographer wedding photographers wedding photography wedding registry Weddings what is an inner envelope? when do you need an inner envelope? white christmas white flower arrangements white tea white tea punch white tea rose infused punch willow invitation winter gifts winter whites Wisconsin Honeymoon wisteria wood place card holders Yellow and Gray Invitation yellow and grey invitations Yellow and white Yellow edge paint yellow envelopes liner Yellow Invitations yoga retreat